- August 31, 2017
- Posted by: April Barnard
Reach New Channels with Email Marketing
As a full-service marketing agency, Marketing with April offers a variety of channels to help you market your business, brand, or products. Our team of experts can create attention-grabbing emails that will not only give you a new marketing channel but will help boost your sales as well.
What is Email Marketing and Why is it Important?
A form of direct marketing, email marketing uses email (electronic mail) as a method of communicating commercial or fundraising messages to a particular audience. Basically, every email that is sent by a company to a current or even potential customer can be considered email marketing.
But why is it important?
With roughly 34% (2.5 billion) of the world’s population using email as a form of communication, email marketing is a great way to generate loyalty and trust in your business/brand. Here are 6 reasons why email marketing is effective.
- It is more effective than social media – While social media is very important, email marketing is a more effective way to convert people into customers.
- It is cost effective and economic – Email marketing allows businesses to reach customers for next to nothing easily and efficiently.
- It is easily customizable and personal – Email can be used creatively and thoughtfully to build trust in your customers while speaking directly to them.
- It is measurable – There’s no guessing when it comes to email marketing. Everything is straightforward and easy to track.
- It requires action – People are trained to take action when it comes to emails. Whether it’s to reply, forward, sign-up, etc., emails encourage customers to act.
- It is mobile device friendly – Nearly 90% of activity on smartphones comes from checking email. Smartphones and other mobile devices make email marketing a very effective form of marketing in today’s technology-driven world.
In summary, email marketing is vital when it comes to generating relationships with potential customers, leads, current and even past customers as it allows you to speak directly to your target audience at a time that it is suitable for them.
Marketing with April can open up this channel for you by creating and generating email content that will not only promote your business but help you increase your customer base and sales as well.