NEWS & TIPS
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HISTORICAL SITE GAINS TOURISTS WITH GEO-FENCING
OVERVIEW
A historical church in a popular tourist area was looking to increase their visitor counts and track online-to-offline conversions. They enlisted the help of Marketing with April to utilize new geo-fencing with conversion zones technology to target users who visited other nearby tourist attractions.
SOLUTION
The Marketing with April's team and the advertiser developed a geo-fencing strategy to reach tourists in the surrounding area and at specific nearby travel attractions. The team built custom targeting zones around these locations and then drew a conversion zone around the church to measure users who were delivered an ad and then visited the physical site.
The campaign utilized both display and pre-roll video creative. With quick learning from campaign launch, Marketing with April and our multivariate algorithms made mid-flight optimizations to improve campaign performance, including frequency capping, impression capping, and blacklisting domains.
RESULTS
Over a seven-week duration, the campaign delivered 240 geo-fence conversions, defined as individuals who were delivered an ad and then visited the church. Additionally, the campaign resulted in a highly successful .31% CTR.
SOCIAL MEDIA Tips
HISTORICAL SITE GAINS TOURISTS WITH GEO-FENCING
OVERVIEW
A historical church in a popular tourist area was looking to increase their visitor counts and track online-to-offline conversions. They enlisted the help of Marketing with April to utilize new geo-fencing with conversion zones technology to target users who visited other nearby tourist attractions.
SOLUTION
The Marketing with April's team and the advertiser developed a geo-fencing strategy to reach tourists in the surrounding area and at specific nearby travel attractions. The team built custom targeting zones around these locations and then drew a conversion zone around the church to measure users who were delivered an ad and then visited the physical site.
The campaign utilized both display and pre-roll video creative. With quick learning from campaign launch, Marketing with April and our multivariate algorithms made mid-flight optimizations to improve campaign performance, including frequency capping, impression capping, and blacklisting domains.
RESULTS
Over a seven-week duration, the campaign delivered 240 geo-fence conversions, defined as individuals who were delivered an ad and then visited the church. Additionally, the campaign resulted in a highly successful .31% CTR.
GOOGLE Tips
HISTORICAL SITE GAINS TOURISTS WITH GEO-FENCING
OVERVIEW
A historical church in a popular tourist area was looking to increase their visitor counts and track online-to-offline conversions. They enlisted the help of Marketing with April to utilize new geo-fencing with conversion zones technology to target users who visited other nearby tourist attractions.
SOLUTION
The Marketing with April's team and the advertiser developed a geo-fencing strategy to reach tourists in the surrounding area and at specific nearby travel attractions. The team built custom targeting zones around these locations and then drew a conversion zone around the church to measure users who were delivered an ad and then visited the physical site.
The campaign utilized both display and pre-roll video creative. With quick learning from campaign launch, Marketing with April and our multivariate algorithms made mid-flight optimizations to improve campaign performance, including frequency capping, impression capping, and blacklisting domains.
RESULTS
Over a seven-week duration, the campaign delivered 240 geo-fence conversions, defined as individuals who were delivered an ad and then visited the church. Additionally, the campaign resulted in a highly successful .31% CTR.
VIDEO Tips
HISTORICAL SITE GAINS TOURISTS WITH GEO-FENCING
OVERVIEW
A historical church in a popular tourist area was looking to increase their visitor counts and track online-to-offline conversions. They enlisted the help of Marketing with April to utilize new geo-fencing with conversion zones technology to target users who visited other nearby tourist attractions.
SOLUTION
The Marketing with April's team and the advertiser developed a geo-fencing strategy to reach tourists in the surrounding area and at specific nearby travel attractions. The team built custom targeting zones around these locations and then drew a conversion zone around the church to measure users who were delivered an ad and then visited the physical site.
The campaign utilized both display and pre-roll video creative. With quick learning from campaign launch, Marketing with April and our multivariate algorithms made mid-flight optimizations to improve campaign performance, including frequency capping, impression capping, and blacklisting domains.
RESULTS
Over a seven-week duration, the campaign delivered 240 geo-fence conversions, defined as individuals who were delivered an ad and then visited the church. Additionally, the campaign resulted in a highly successful .31% CTR.
OUR Events
HISTORICAL SITE GAINS TOURISTS WITH GEO-FENCING
OVERVIEW
A historical church in a popular tourist area was looking to increase their visitor counts and track online-to-offline conversions. They enlisted the help of Marketing with April to utilize new geo-fencing with conversion zones technology to target users who visited other nearby tourist attractions.
SOLUTION
The Marketing with April's team and the advertiser developed a geo-fencing strategy to reach tourists in the surrounding area and at specific nearby travel attractions. The team built custom targeting zones around these locations and then drew a conversion zone around the church to measure users who were delivered an ad and then visited the physical site.
The campaign utilized both display and pre-roll video creative. With quick learning from campaign launch, Marketing with April and our multivariate algorithms made mid-flight optimizations to improve campaign performance, including frequency capping, impression capping, and blacklisting domains.
RESULTS
Over a seven-week duration, the campaign delivered 240 geo-fence conversions, defined as individuals who were delivered an ad and then visited the church. Additionally, the campaign resulted in a highly successful .31% CTR.
MARKETING Resources
HISTORICAL SITE GAINS TOURISTS WITH GEO-FENCING
OVERVIEW
A historical church in a popular tourist area was looking to increase their visitor counts and track online-to-offline conversions. They enlisted the help of Marketing with April to utilize new geo-fencing with conversion zones technology to target users who visited other nearby tourist attractions.
SOLUTION
The Marketing with April's team and the advertiser developed a geo-fencing strategy to reach tourists in the surrounding area and at specific nearby travel attractions. The team built custom targeting zones around these locations and then drew a conversion zone around the church to measure users who were delivered an ad and then visited the physical site.
The campaign utilized both display and pre-roll video creative. With quick learning from campaign launch, Marketing with April and our multivariate algorithms made mid-flight optimizations to improve campaign performance, including frequency capping, impression capping, and blacklisting domains.
RESULTS
Over a seven-week duration, the campaign delivered 240 geo-fence conversions, defined as individuals who were delivered an ad and then visited the church. Additionally, the campaign resulted in a highly successful .31% CTR.
BOOK Resources
HISTORICAL SITE GAINS TOURISTS WITH GEO-FENCING
OVERVIEW
A historical church in a popular tourist area was looking to increase their visitor counts and track online-to-offline conversions. They enlisted the help of Marketing with April to utilize new geo-fencing with conversion zones technology to target users who visited other nearby tourist attractions.
SOLUTION
The Marketing with April's team and the advertiser developed a geo-fencing strategy to reach tourists in the surrounding area and at specific nearby travel attractions. The team built custom targeting zones around these locations and then drew a conversion zone around the church to measure users who were delivered an ad and then visited the physical site.
The campaign utilized both display and pre-roll video creative. With quick learning from campaign launch, Marketing with April and our multivariate algorithms made mid-flight optimizations to improve campaign performance, including frequency capping, impression capping, and blacklisting domains.
RESULTS
Over a seven-week duration, the campaign delivered 240 geo-fence conversions, defined as individuals who were delivered an ad and then visited the church. Additionally, the campaign resulted in a highly successful .31% CTR.
COURSES & Training
HISTORICAL SITE GAINS TOURISTS WITH GEO-FENCING
OVERVIEW
A historical church in a popular tourist area was looking to increase their visitor counts and track online-to-offline conversions. They enlisted the help of Marketing with April to utilize new geo-fencing with conversion zones technology to target users who visited other nearby tourist attractions.
SOLUTION
The Marketing with April's team and the advertiser developed a geo-fencing strategy to reach tourists in the surrounding area and at specific nearby travel attractions. The team built custom targeting zones around these locations and then drew a conversion zone around the church to measure users who were delivered an ad and then visited the physical site.
The campaign utilized both display and pre-roll video creative. With quick learning from campaign launch, Marketing with April and our multivariate algorithms made mid-flight optimizations to improve campaign performance, including frequency capping, impression capping, and blacklisting domains.
RESULTS
Over a seven-week duration, the campaign delivered 240 geo-fence conversions, defined as individuals who were delivered an ad and then visited the church. Additionally, the campaign resulted in a highly successful .31% CTR.
MISC MARKETING Tips
HISTORICAL SITE GAINS TOURISTS WITH GEO-FENCING
OVERVIEW
A historical church in a popular tourist area was looking to increase their visitor counts and track online-to-offline conversions. They enlisted the help of Marketing with April to utilize new geo-fencing with conversion zones technology to target users who visited other nearby tourist attractions.
SOLUTION
The Marketing with April's team and the advertiser developed a geo-fencing strategy to reach tourists in the surrounding area and at specific nearby travel attractions. The team built custom targeting zones around these locations and then drew a conversion zone around the church to measure users who were delivered an ad and then visited the physical site.
The campaign utilized both display and pre-roll video creative. With quick learning from campaign launch, Marketing with April and our multivariate algorithms made mid-flight optimizations to improve campaign performance, including frequency capping, impression capping, and blacklisting domains.
RESULTS
Over a seven-week duration, the campaign delivered 240 geo-fence conversions, defined as individuals who were delivered an ad and then visited the church. Additionally, the campaign resulted in a highly successful .31% CTR.
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