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5 Ways to Use Facebook Live to Grow Your Business

5 Ways to Use Facebook Live to Grow Your Business

You may be excited to get involved in the social video craze. You know businesses and brands are using video to reach their audiences in new ways, but you may still be confused on just how to best capitalize on this trend that seems to be here to stay. Because Facebook is the most widely used social network, it makes sense that its live video platform would be a good place to start. As with other Facebook tools, it’s easy to use and gives users the advantage of its algorithm for a wide reach. So let’s take a look at some of the best ways to use Facebook Live to grow your business.

Introduce Your Team and Workplace

A tour of your headquarters or facilities is always suitable for a live stream session. Use it as an introduction to your team or staff. People love these kinds of behind-the-scenes introductions. It gives them a more personal feel for your business, and we all know that social media’s success is built on relationships. So be sure to take the time to show your faces, who you are, what you do and where you do it.


Host Live Events

Putting on a live event or webinar can be time consuming and expensive, not to mention the learning curve of some live-streaming tools. Facebook cuts that learning curve with its user-friendly tools, many of which you already know how to use. What’s even better is that you can use your existing Facebook Page or Group to promote your event and catch your audience where they already hang out. You’ll save money and planning time.


Fix a Problem

If you find yourself encountering a customer service issue or question about your product, again and again, conducting a tutorial on Facebook Live is a savvy way to share the solution with a large group of people. You can then edit and save the recording for placement on your website so that customers can view it later should they encounter the issue. Taking this step shows you are proactive in addressing any hassles your fans have, and it also allows them to ask questions and provide feedback live during the broadcast. It will save you time in the long run, as you’ll have a place to direct people with the same questions in the future.


Interview Relevant Figures

A live platform is great for interviews. Be sure to choose a subject that is of interest to your audiences such as the CEO of your company, any expert in the field related to your product or the head of a charity your company sponsors. You can get creative with this idea and offer weekly or monthly interview sessions. You may find a segment of your audience that eagerly tunes into this type of series.


Livestream Major Occasions

If your company has something really big going on, you definitely want to plan a Facebook Live stream of it. Product launches are ideal for such a broadcast, as are events like trade shows or company celebrations. There’s really no limit to this type of content. Anything worth celebrating or that involves a lot of people can drum up a great deal of excitement. Your fans will surely want to get in on the celebration and will appreciate the opportunity.

Now that you have five great ideas for using Facebook Live in your business promotion, you’re probably ready to start customizing them to meet your company’s needs. Have fun with it and show your brand’s unique personality. You’ll soon see how positively your audience will respond.

What Marketers Should Know About Facebook Live

What Marketers Should Know About Facebook Live

Facebook Live Streaming

You know that customers value brand authenticity. They appreciate being able to interact with companies and knowing their voices are being heard. Social media platforms offer marketers a tremendous assortment of ways to connect with their target audience. These days, we’re seeing more businesses employ the use of video in their digital outreach. If you want to add video to your engagement building toolkit, Facebook Live is a perfect starting point. Let’s take a look at what marketers should know about Facebook Live and why it’s such a powerful promotional tool.


About Facebook Live

Launched to verified celebrities and other influencers in August of 2015, Facebook Live allows live streaming of video to a user’s followers. Facebook released access to this function gradually, and now it has become a widely-used service across personal profiles and business pages. Facebook Live is advantageous for marketers in a number of ways. It gives you the ability to provide your audience with a behind-the-scenes look at your operations or some other inside aspect of your brand. A distinct advantage of this form of live video is that it is broadcast through the newsfeed following Facebook’s algorithm, meaning your reach will be significantly increased.

Getting Started

If you’re not used to doing videos, you may find this platform to be a bit intimidating. Like anything else, once you get some practice, you’ll become more comfortable in front of the camera. As with any content, you add to your social media channels, you want to have a purpose in mind before going live. Doing so will make you feel more at ease, and it will yield more strategic results. Do something lighthearted for your first broadcasts, such as a tour of your facility or an introduction to your team. That should help lessen the nervousness.


Promote Broadcasts

While part of the appeal is that your broadcast will be live, it’s wise to promote yourself ahead of time. You may even want to create a Facebook Live calendar of regular live streaming events so that your fans know when to tune in. Advanced notice is sure to increase your viewership.


Plan It Out

Not only do you need to have a purpose for your live video, you also want to take time to plan the little details. You’ll want to be sure you have enough material planned to fill a broadcast of at least five minutes. Anything less will likely cause viewers to feel they’ve set aside their time needless. Going too long will lose your audience, though. So it’s a good idea to keep your session to no more than 20 minutes. If you’re planning to remain in one place for your broadcast, be sure to know the scope of your camera area. Nothing’s worse than learning later you stepped out of view the whole time. If you’ll be on the move, you’ll probably want to enlist the help of a knowledgeable video person, though you may be able to shoot it yourself. Practicing ahead of time will help. Be sure to give your video a title before going live, and add a call to action at the end for even more benefit.


When It’s Over

Congratulate yourself for making it through your first Facebook Live session. It is a big accomplishment for many who aren’t accustomed to speaking on video, particularly to a live audience. When you’ve finished, you don’t necessarily have to be done with your footage. Think of some ways you can use it again or repurpose it. Before doing this, consider editing it for a smoother and more professional look. You can place the video on your blog, run it on your page later for those who missed it or insert it into other promotional materials.

Facebook Live gives marketers a unique and useful platform to intimately engage their audience. You’ll definitely want to jump on this bandwagon if you haven’t already. Your fans want to see the faces and places behind your brand.

Know the Difference Between a Facebook Page and a Facebook Group

Know the Difference Between a Facebook Page and a Facebook Group

There are a number of social media platforms that offer free and low-cost ways for brands to engage with large groups of potential customers. Facebook is probably the one most online marketing experts would agree offers benefits to every type of organization, business or individual. Not only does Facebook have the most users by far than any other social network, it also allows a great deal of versatility in its use.  One way it does this is to allow you to create a Page, Group or both for your business needs. Each of these tools has its own particular advantages. Let’s take a look at the difference between a Facebook Page and a Facebook Group so that you can decide which works best for you to reach your target demographic.

Facebook Group

Facebook Pages

A Facebook Page is very similar to a regular profile page except that these pages are utilized for marketing purposes rather than for an individual’s personal use. Pages are intended for businesses, organizations, brands, celebrities and the like. Facebook Pages offer a number of features that individual personal profiles don’t. One of the most useful of these may be Page Insights. These are tools that allow you to monitor the demographics of your users and what actions are being taken in response to your posts.  Such insights let you see how well your updates are performing. In addition, you can assign other members of your team as admins to your page so that you don’t have to handle all of the social media tasks alone. There are also third party apps with which you can spruce up your page and that give your users the ability to perform actions like shop, sign up for your email list and follow your company’s other social profiles without ever leaving your Facebook Page. You can even schedule your posts in advance for efficiency.

Facebook Groups

While not specifically intended for promotion, Facebook Groups can give brands a supplementary outlet for building engagement with fans. These groups are a place where people come together around a common interest. Anyone can create a group, and they can be used for nearly any purpose. Groups can be public, closed or secret. These varying levels of privacy add even more versatility to groups. As a marketer, Facebook Groups allow you to tailor your brand’s communication specifically to the needs and desires of your audience. Groups can be a space for a company’s fans to share recipes or uses of a particular product. A group can also be an appropriate forum for collecting user feedback on such things as client satisfaction, product suggestions or customer service issues. Bloggers or subject experts may form groups to teach aspects of a particular topic, building themselves a reputation as a guru and creating demand for their e-books or webinars. Facebook Groups are practically limitless in their utility.

Which Is Best?

There really is no one answer to whether a group or a page is best. The answer is determined by each brand’s specific needs. If your goal is promotional on a grand scale, a Facebook Page would be most effective in this capacity. Looking to facilitate engagement and build rapport with current customers? Find a common theme of interest to them and start a group focusing on it. Many companies and individual marketers will use both tools. This makes sense because the two are quite complementary for a variety of purposes. It’s almost always a good idea to have a Facebook Page set up as your brand’s identifying profile and place to share important information. A group is often desired as a means of achieving more precise goals.

Facebook Pages and Facebook Groups each have their own strengths. Neither is better than the other. Your job is to decide which will be most effective to suit your purposes and how to use them effectively. That’s actually the fun part.

Proven Ways to Boost Facebook Engagement

Proven Ways to Boost Facebook Engagement

Social media is ever-changing. What’s working today may be old news before year’s end. One thing that never changes is the desire to engage your audience. Creating interest, relationships and buzz is what social media marketing is all about. One of the most popular platforms for generating this engagement with fans and customers is Facebook. Let’s take a look at some proven ways to boost Facebook engagement effectively and successfully.

People love Facebook

Create Content People Love to Share

The number one rule of thumb for choosing content to share on Facebook is that it be something your particular demographic will find interesting enough to share. That means the information should be relevant to your audience, making it something that is meaningful to them. Your content should cause them to stop and think. That means it has to be eye-catching. After all, the average social media user does a lot more scrolling in comparison to what they choose to share. Finally, what you post should be something that paints the sharer in a positive light. People love to impress their friends. Shoot for content that is emotional, funny, insightful, educational and unique.

Mix It Up

Facebook’s algorithm can be unpredictable and ever-changing. However, what seems to work well in terms of increasing your chances of being seen is the use of various types of content. The more fans you’re able to reach, the higher your likelihood of engagement. So get creative in the types of stuff you put out there. One of the most underutilized formats is likely video. The return on your investment should be substantial if you take the time to put together some original video content that’s useful to your audience. Other ways to mix it up would be to post photos that show personal aspects of your business such as behind-the-scenes access, humorous memes related to your subject area, useful infographics or motivational graphics.

Take Advantage of Facebook Live

Facebook Live gives you a built-in tool for creating simple video content. Be sure to let your page users know ahead of time that you will be airing live content. Doing so lets them know when to tune-in, and it’s also great for promotional purposes. Sharing teasers and hints ahead of time can up the excitement.

Post at Various Times

It’s advised to post something new at least once a day. However, if you notice your engagement isn’t as vibrant as you’d like it to be, there’s a good chance you’re posting when your audience isn’t online. You can fix that by testing different times to see which receive the most interaction. It’s never a good idea to simply use a third-party resource to auto-publish your posts and forget them. It’s imperative to be mindful of the type of content you’re sharing in relation to what’s happening in the world and in your audience’s lives. You don’t want your brand to be perceived as insensitive or uncaring.

Embed Facebook Posts on Your Blog

Did you know you could share your Facebook content directly in a post on your blog? You sure can, and it’s easy. All you have to do is click on the timestamp of your Facebook post and then go to the arrow in the top right corner to choose “Embed” from the pull-down menu that appears when you click that arrow. You now have the embed code to copy and paste into the HTML of your blog post. Readers who find it interesting can be taken straight to the content on your Facebook page with just one click, where they can share the post with friends or comment on it.

Boosting your Facebook engagement simply requires a bit of creativity, variety, and relevancy. Knowing your audience and giving them the kinds of information they love in formats that aren’t always the same and at times they use Facebook most can work wonders when it comes to increasing your shared content.