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Real Strategies to Grow Your Facebook Group

Real Strategies to Grow Your Facebook Group

facebook group strategy

Starting a Facebook Group is easy. Just a few clicks, a clever name, and some descriptive information will make it official. Running a successful and active group that continues to grow without losing steam can be a challenge. Planning, creativity, and care can turn this community into one of your brand’s biggest assets. These real strategies to grow your Facebook Group will guide you on your way.


Recruit Selectively on Facebook

Depending on the type of privacy you choose, it may be necessary to approve members to your group. Unfortunately, trolls and spammers are a troublesome issue for many Facebook Groups. So vet each addition by checking for signs that the potential member is a legitimate Facebook user. They should have things like a profile picture, unique cover photo, some demographic information, and friends. When recruiting for your group, avoid the temptation to automatically add people or to solicit folks from other groups. Both of these are considered rude and annoying. You can promote on your personal or business page. Write about your new group on your blog or add a graphic to your opt-in page.


Be Active

Nothing is worse than a boring or inactive group. Be sure you make the time to regularly monitor and moderate the activity there. Members will expect the group leader to respond and engage within a reasonable amount of time. In addition, you may be surprised how quickly spammers or instigators can creep into your group if left unchecked. Being regularly active in your own group is also just plain fun, and it helps to ensure engagement doesn’t languish.


See What Others Are Doing

Before becoming a Facebook Group administrator, you should join some groups as a member. Perhaps you already have. If not, join a couple groups related to hobbies or subjects that interest you. Getting involved as a member can give you a great deal of insight. You’ll see how different groups are run, get content ideas and discover what it’s like to be a participant. You can then use that knowledge as guidance when creating your own group.


Ask Relevant Questions

Posting questions to your group members is a proven way to get members to engage. People usually like to share their opinions. However, resist the temptation to ask general questions simply to get people talking. While this may prompt great conversation, it will likely stray from the purpose of your forum. Try to pose questions that are relevant to your topic and ones that can provide valuable information about their needs.


Play Games

Games are fun, and lots of people find the chance to win a prize irresistible. So why not post some sort of game or contest in your group to get fans involved? Be creative and purposeful. It’s always best if your activity can get members interacting with each other or at least with the group administrator. This helps to create a sense of belonging to the group. A game task that inspires folks to share with their followers is also good, as it can get the word out about your brand. For instance, photo contests featuring users with one of your products could lead to them sharing their picture on their own page.


Remember Your Purpose

It’s true that you want to avoid spamming your members and avoid making the group one big sales pitch. That doesn’t mean you can’t promote yourself or your business. The purpose of your group likely was to improve some aspect of marketing or sales. Feel free to post promotional content, especially if it is something that will be useful to our members. People love bargains. Be sure to let them know of upcoming sales, and offer promotional codes on occasion to your loyal Facebook Group members. Share your webinar or eBook promotion. People joined your group to learn something or to gain what you have to offer, so give it to them.

These are some suggested strategies to inspire and guide you along the way toward creating your own Facebook Group. The potential of your group is boundless. Enjoy the experience.


How to Start a Facebook Group

How to Start a Facebook Group


There are numerous benefits to starting a Facebook Group, and they can be structured in ways that suit nearly any purpose. Your customers and fans are probably already using Facebook, so it’s smart to invite engagement there. Setting up shop where your market visits on a regular basis will increase your chances of reaching your target demographic. Understanding how to start a Facebook Group, the types of groups available and some guidelines for running your group will help you to begin the process of utilizing this powerful tool for your own business needs.


Define Your Purpose of Your Facebook Group

The first step in deciding to start a Facebook Group is to figure out its purpose. Groups allow more interaction than a Facebook Page. This dynamic can be ideal for establishing communities, increasing engagement and developing brand loyalty. The key is to form your group around a topic, cause or theme that is relevant to your business and meaningful to your fans. It’s important that members have a common need or interest. Otherwise, you’ll encounter a lack of participation and dwindling numbers. Do some brainstorming to come up with group ideas. Discuss them with your team. You may even want to get feedback from current customers. In addition, you’ll want to clarify what you, as a marketer, hope to gain from this group so that you can maintain focus. Narrow it down as much as possible. You may seek to build a community around a particular product in hopes of gaining loyal brand evangelists. Perhaps your group could focus on your niche of expertise in order to help your audience and build your reputation as an expert so that you can sell more informational products. Groups that rally around a cause or charity are often popular for forging relationships between fans and brand.


Set Things Up

Creating a Facebook Group is easy. Just click “Create Group” in the left sidebar of Facebook. You’ll need to add one more person to your group, per Facebook requirements. You can always ask a close friend to join ahead of time and add them during the setup process. Every group must have a privacy setting, which we’ll talk about in just a bit. For now, let’s move on to name your group. You want to give some thought to the name you choose so that its purpose is clear. The name can be changed later if you decide something else is more suiting or if your subject matter should evolve. Place a photo in the header, and then move on to add a short description of your group. It’s also a good idea to create a pinned post that will remain at the top of your group feed. This post should talk about the purpose of the group, its intended audience and the rules of conduct.


Choose a Group Privacy Setting

Choosing the privacy setting of your group is dependent upon the type of group you are running and its purpose. First, there is the public group setting. This means that any Facebook user can see the group and join. Members and posts can be seen by the public, too. This type of group is best-suited to non-controversial topics and mass promotion. Closed groups and their member lists can be seen by anyone; however, the posts can only be viewed by members. These groups work well for more sensitive content that members may not wish to have shared outside of the group. A secret group is open through invitation only. It cannot be searched, and not even the member list will be seen by anyone except those within the group. This format is for creating a safe space or for the purpose of discussing controversial issues.

These are the basics of how to start a Facebook Group. This forum can be a tremendous marketing tool, as well as a great deal of fun.

Know the Difference Between a Facebook Page and a Facebook Group

Know the Difference Between a Facebook Page and a Facebook Group

There are a number of social media platforms that offer free and low-cost ways for brands to engage with large groups of potential customers. Facebook is probably the one most online marketing experts would agree offers benefits to every type of organization, business or individual. Not only does Facebook have the most users by far than any other social network, it also allows a great deal of versatility in its use.  One way it does this is to allow you to create a Page, Group or both for your business needs. Each of these tools has its own particular advantages. Let’s take a look at the difference between a Facebook Page and a Facebook Group so that you can decide which works best for you to reach your target demographic.

Facebook Group

Facebook Pages

A Facebook Page is very similar to a regular profile page except that these pages are utilized for marketing purposes rather than for an individual’s personal use. Pages are intended for businesses, organizations, brands, celebrities and the like. Facebook Pages offer a number of features that individual personal profiles don’t. One of the most useful of these may be Page Insights. These are tools that allow you to monitor the demographics of your users and what actions are being taken in response to your posts.  Such insights let you see how well your updates are performing. In addition, you can assign other members of your team as admins to your page so that you don’t have to handle all of the social media tasks alone. There are also third party apps with which you can spruce up your page and that give your users the ability to perform actions like shop, sign up for your email list and follow your company’s other social profiles without ever leaving your Facebook Page. You can even schedule your posts in advance for efficiency.

Facebook Groups

While not specifically intended for promotion, Facebook Groups can give brands a supplementary outlet for building engagement with fans. These groups are a place where people come together around a common interest. Anyone can create a group, and they can be used for nearly any purpose. Groups can be public, closed or secret. These varying levels of privacy add even more versatility to groups. As a marketer, Facebook Groups allow you to tailor your brand’s communication specifically to the needs and desires of your audience. Groups can be a space for a company’s fans to share recipes or uses of a particular product. A group can also be an appropriate forum for collecting user feedback on such things as client satisfaction, product suggestions or customer service issues. Bloggers or subject experts may form groups to teach aspects of a particular topic, building themselves a reputation as a guru and creating demand for their e-books or webinars. Facebook Groups are practically limitless in their utility.

Which Is Best?

There really is no one answer to whether a group or a page is best. The answer is determined by each brand’s specific needs. If your goal is promotional on a grand scale, a Facebook Page would be most effective in this capacity. Looking to facilitate engagement and build rapport with current customers? Find a common theme of interest to them and start a group focusing on it. Many companies and individual marketers will use both tools. This makes sense because the two are quite complementary for a variety of purposes. It’s almost always a good idea to have a Facebook Page set up as your brand’s identifying profile and place to share important information. A group is often desired as a means of achieving more precise goals.

Facebook Pages and Facebook Groups each have their own strengths. Neither is better than the other. Your job is to decide which will be most effective to suit your purposes and how to use them effectively. That’s actually the fun part.

Benefits of Facebook Groups for Marketers

Benefits of Facebook Groups for Marketers

Facebook continues to be the largest and most widely used online social network. That’s why it makes sense to create a presence there if you want to be seen by potential customers, clients or fans. You may be aware that businesses and brands of all kinds are using the platform for marketing purposes, but it may still be unclear to you why it works. Specifically, Facebook Groups have become a popular secret weapon of marketing professionals to reach their target demographic. Read on to learn more about the benefits of Facebook groups for marketers.

Build Community

Besides offering a quality product or service to your clients, one of the most effective ways to inspire a loyal following is to develop a connection with them. When you engage with customers in a manner that feels personal to them that leads people to feel more invested in a brand. Facebook Groups are the perfect vehicle for creating this connection through encouraging people to come together around a common theme related to your business. The conversations that occur here organically bring members together to become a like-minded community.

Maintain Contact

The old saying “out of sight, out of mind” is definitely relevant when it comes to making sales. People are more apt to purchase your product, enroll in your webinar or enlist your services if they are reminded of what you have to offer. Facebook Groups offers a great feature to help ensure your posts are seen by members. Each time a new post is added, group members will receive a notification, serving to remind them of your mission. It is possible for folks to opt out of receiving messages, but many do not. So keep posting interesting, relevant content on a regular basis and your fans will be more likely to remain engaged.

Obtain Feedback

Market research can be a time-consuming and expensive endeavor, but with Facebook Groups you have a free resource of willing participants to provide feedback on the quality of your latest offerings, the type of information that is most desired or anything else you need to know to be sure your business is on the right track. Asking for input increases the connection many will feel toward your brand. Be sure to circle back and let your members know if their specific suggestions were used and in what ways. They’ll appreciate the fact that their input is valued.

Allow Versatility

One of the reasons Facebook Groups are so useful to marketers of all kinds is because of the versatility they offer. You can create three different types of groups to suit different needs. Public groups are open to anyone and can be found easily through search. Secret groups are by invite only and can’t be searched. A middle alternative is a closed group to which members must be approved, but those looking for such a group can find it with relative ease. Each type has its benefits and provides a format that fits various activities. A secret group could be used as the meeting place for a premium mastermind group, while a public group may be a good option for fans of a cult classic product to share their ideas, memes, photos and more.  You can even create specific groups that allow you to sell products. These “for sale” type groups have specific functions for item descriptions, geographic location, and specific price.

These are some of the fundamental benefits of Facebook Groups for marketers. Taking time to explore the group types and features, combined with a bit of creativity, will allow you to adapt group formats to your specific needs.