Case Study:

WEDDING VENUE

In June 2017, a local wedding venue approached Marketing with April seeking to elevate their online presence and boost bookings. While they had a basic website and minimal online visibility, their social media presence was underutilized, and they lacked a cohesive digital marketing strategy. They wanted to improve their local rankings, drive more traffic through Google, and increase venue bookings.

OUR APPROACH

  • New Website: We revamped the wedding venue’s website with a modern, user-friendly design optimized for both desktop and mobile experiences, focusing on conversion and SEO best practices.

  • Social Media Strategy: We implemented a social media campaign across Facebook and Instagram, targeting engaged couples in the local area and promoting the venue’s unique offerings.

  • Google My Business Optimization: We ensured the venue’s Google My Business profile was up to date, with accurate business hours, stunning photos of the venue, and positive reviews to enhance credibility.

  • Google Ads & Programmatic Ads: We launched a targeted Google Ads campaign, as well as programmatic ads, focusing on key search terms such as "wedding venue near me" and "affordable wedding venues." These campaigns were aimed at reaching both local and destination brides, with a modest ad spend of $1,000 per month.

After 3 Months

Within the first 90 days, the venue experienced:

  • Social Media Engagement: A 60% increase in social media engagement, with more inquiries coming directly from posts and ads.

  • Keyword Rankings: The website began ranking for 5 keywords on the first page of search engines, an 800% improvement from the starting point of only 1 keyword.

By December 2017

The digital marketing campaign hit full stride, delivering impressive results:

  • First Page Keywords: The venue ranked for 35 keywords on the first page of Google, a 1200% increase from the initial 3 months.

  • Google Ads ROI: The Google Ads campaign generated an ROI of 300%, bringing in $6,000 in venue bookings from a $1,000 ad spend over three months.

  • Programmatic Ads: The programmatic ad campaign saw a 30% click-through rate (CTR), increasing website traffic by 35% in just 6 months.

After 12 Months

By June 2018, Marketing with April helped the venue achieve the following:

  • Overall Website Traffic: The venue experienced a 50% increase in overall website traffic, with 5,400 total visits in the last 6 months.

  • Google Organic Sessions: Organic visits from Google increased by 45%, totaling 2,500 organic sessions over the year.

  • Bookings Increase: There was a 70% increase in venue bookings compared to the previous year, which directly contributed to a 300% ROI from the marketing efforts.

The strategic combination of social media, Google My Business optimization, Google Ads, and programmatic advertising resulted in a substantial return on investment for the wedding venue. With a 300% ROI, the venue not only saw an increase in web traffic and engagement but also solidified itself as a premier choice for weddings in the region.

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Marketing with April is a family-owned and women-led business based in the heart of northeast Texas, with a strong commitment to supporting small businesses and our local communities. As entrepreneurs ourselves, we empathize with the challenges faced by small business owners and recognize the immense value of digital marketing in addressing these issues. Our full-service agency is dedicated to equipping your business with a robust digital foundation, ensuring your success in an increasingly digital landscape.

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