Case Study:
Real Estate Company
A new subdivision in Georgia aimed to increase home sales and attract prospective buyers for newly constructed homes. They partnered with Marketing with April to implement a geo-fencing and conversion zone strategy, targeting individuals interested in real estate in the area.
THE SOLUTION
Marketing with April developed a geo-fencing strategy, focusing on users browsing real estate websites like Zillow and Realtor.com and visiting nearby points of interest. Targeting zones were placed around competing subdivisions, popular neighborhoods, and local amenities.
A conversion zone was set up around the subdivision to track potential buyers who viewed the ads and then visited the development for tours or inquires. The campaign utilized programmatic display ads and pre-roll videos. Mid-campaign optimizations included frequency capping and domain backlisting to improve performance.
RESULTS
In just eight weeks, the campaign delivered:
300 geo-fence conversions, where potential buyers visited the site after seeing an ad.
A 0.45% click-through rate (CTR), surpassing industry averages by 50%.
Home tour requests increased by 20%, with over 100 inquiries received from the campaign.
A 15% rise in sales inquiries from targeted audiences.
With an investment of $5,000, the campaign generated an ROI of 200%, leading to a strong uptick in both site visits and home sales.
The campaign proved successful in driving traffic and generating significant interest in the subdivision,
ultimately leading to several homes being sold.
GET YOUR FREE DIGITAL AUDIT
Empower your online presence with our cutting-edge 32-point website audit report. Uncover the strengths, weaknesses, and competitive insights that will elevate the digital strategy for your business.
Marketing with April is a family-owned and women-led business based in the heart of northeast Texas, with a strong commitment to supporting small businesses and our local communities. As entrepreneurs ourselves, we empathize with the challenges faced by small business owners and recognize the immense value of digital marketing in addressing these issues. Our full-service agency is dedicated to equipping your business with a robust digital foundation, ensuring your success in an increasingly digital landscape.
Important Links
Contact Information
© Copyright 2018 - 2025, Marketing with April LLC. All rights reserved.