DIGITAL MARKETING AGENCY FOR SMALL BUSINESSES
Grow Your Reach. Grow Your Sales. Grow Your Business.
Elevate your business's online presence with our virtual marketing machines, harnessing the power of social media, digital ads, and creating a solid digital foundation for sustained growth on the internet.
GET YOUR FREE DIGITAL AUDIT
Empower your online presence with our cutting-edge 32-point website audit report. Uncover the strengths, weaknesses, and competitive insights that will elevate the digital strategy for your business.
What makes us DIFFERENT
Partnership
At Marketing with April, we hold firm in our belief that true success in the digital marketing realm is built on strong partnerships with the businesses we assist.
We are committed to providing individualized support, fostering collaborative relationships that go beyond marketing to ensure mutual growth and prosperity.
Growth
Our primary aim is to empower the businesses we collaborate with, enabling them to achieve sustainable growth through a robust digital foundation strategy that can adapt and scale as their business flourishes.
We remain dynamic and ever-evolving, just as the internet landscape, to ensure that our clients consistently deliver an exceptional online experience to their customers.
PLANNING
Marketing with April is committed to providing you with swift, effective results through meticulous planning that allows us to tackle multiple angles simultaneously.
With over 30 years of marketing expertise, we
craft tailored marketing strategies aligned with your unique requirements , steering clear of one-size-fits-all approaches. Your success is our ultimate metric, and we measure it by the tangible results you achieve.
Efficiency
We deliver exactly what you need, when you need it.
Transforming business with revolutionary digital marketing.
In today's fast-paced digital world, digital marketing is all about how casing your products, services, or brands in an engaging and targeted manner using various online channels. It's like a digital art form, allowing businesses to monitor and understand the effectiveness of their marketing efforts. At Marketing with April, we specialize in building virtual marketing machines based on a robust digital foundation.
Our services encompass reputation management, social marketing, responsive websites, review generation, content marketing, and listing management tools. With these tools, we make it easier for your customers to discover and trust your business in local search, enhancing your online presence and credibility. Let us guide you through this transformative journey to success in the digital realm.
GET YOUR FREE DIGITAL AUDIT OF YOUR BUSINESS
Empower your online presence with our cutting-edge 32-point website audit report. Uncover the strengths, weaknesses, and competitive insights that will elevate the digital strategy for your business.
We Can Develop Your Website ALSO
Behold, The Hero Websites, our web program is dedicated to unleashing your online superpower! Whether your website needs a fresh look, a mobile-friendly makeover, or a complete transformation, our team is here to make sure your web presence shines.
We create custom websites like Shopify stores and WordPress. Our sites are designed to skyrocket your business success. And here's the best part: every single one of our sites comes with hosting, personalized domains, and email addresses. Your online adventure begins now! 💥🌟
DIGITAL MARKETING SERVICES FOR SMALL BUSINESSES
Marketing with April offers a comprehensive suite of marketing services tailored to your needs, including local marketing, search engine marketing, web design, web hosting, digital marketing, brand identity, and social media marketing. Our expertise spans the entire spectrum of online promotion to elevate your business to new heights in the digital landscape.
Local Marketing
If you run a local business and you want to outrank your competitors, local marketing is just the thing that you need. Local marketing will help your business outrank your competitors, which is a good thing for every company. Trust me when I say that local marketing is something your business certainly needs.
Search Engine Marketing
Search Engine Optimization is a guaranteed must for every business. It will help you to get seen by more people on Google. When it comes to SEO, you want to make sure it is done correctly, and it most certainly will be when you let our business take care of it for you.
Web Design & Hosting
Nobody likes to use old, ugly websites that run slowly. It's time for a new look and new feel for your business that is sure to impress your clients. Both new and old clients! Your new website will look nothing but stunning when redone by our company. That is one thing we can guarantee.
Digital Advertising
Your business will get in front of your audience faster than you could have imagined with our optimized ad services. You will only pay pennies for an ROI generating ad. Trust us when we say that advertising is the best way to get your business out there and we can help you do precisely that. You will have only the best people advertising for you when you choose us.
Reputation Management
Reputation management is paramount in the digital age, as it directly influences how customers perceive your business. Marketing with April specializes in reputation management to ensure your online image accurately reflects your brand, safeguarding your credibility and fostering trust among your audience.
Branding Identity
It is crucial that businesses go to great lengths to make sure their brand identity is perfect. Well, when you use Marketing with April, you can be confident it will be. We cannot stress the importance enough that you should be aware of how your brand is represented.
Social Media Marketing
Facebook is used by everyone. Literally, everyone. However, Facebook is not the only social media platform that you need to use to build a strong social media reputation. Many other social media platforms will benefit your business immensely. Having a strong social media reputation is crucial to creating your online presence.
Lead Management
Effective lead management is the lifeblood of any successful business. At Marketing with April, we excel in lead management, guiding you through the process of capturing, nurturing, and converting leads, helping you maximize your sales potential and business growth.
CRM Integration
Efficient CRM management and integration are pivotal for streamlining your customer interactions and enhancing your business operations. With our expertise in platforms like GO HIGH LEVEL and Agent CRM, Marketing with April can seamlessly integrate and manage these systems to optimize customer engagement, automate processes, and drive business success.
MARKETING NEWS & TIPS
Difference between Google Tag Manager and Google Analytics
Difference between Google Tag Manager and Google Analytics
Why do marketers confuse Google Tag Manager and Google Analytics?
To clear the air let me draw your attention that Google Analytics is the tracking tool, while Google tag manager is the mediator between your website and tracking tool. Google Analytics collects, stores, and analyses data while Google Tag Manager sends the data from your website to Google analytics or other tools in the form of tags.
They are both Google products and they’re both free. But the confusion extremely lies within the implementation of Google Analytics. As many marketers install Google analytics through Google tag manager, you can also install Google analytics directly.
If Google Analytics is your only tracking tool, it makes excellent sense to put the code directly on your website. You only need to fuse with one interface, and the configuration is very simple. But if you’re using multiple tracking tools you can install Google tag manager on your website, they connect your Google tag manager account to your Google analytics account.
The setup is a little exhausting, but it gives you more advanced tracking options and is more flexible with multiple tools.
So you can have both of them installed but this would result in poor implementation and faulty data.
The main reason you would go with Tag Manager is if you plan to use other tool tags like Facebook Pixel, Google ads in the future, and also it allows you to add many tags to your website in an organized way.
Are there alternatives to both of them? There are so many but the problem is they are not free and it may take a lot of time to train the entire team about the tools they are not familiar with.
So if we compare both of them:
Google tag manager does not replace Google analytics instead it helps users to add Google Analytics tracking codes to their websites.
Google tag manager and Google analytics are both independent of one another. Developers can hard-code Google analytics codes directly to the website but if you constantly need to publish changes only developers can help you. But with Google tag manager you can add, edit, and remove your Google Analytics tracking codes all by yourself’
Google Analytics supports only some Google products like gtaj.s while Google tag manager supports way more platforms not only Google tools like hotjar, Microsoft ads conversion tracking, and more.
Google tag manager events are used as triggering conditions that define where a certain must be fired. Google Analytics in this context is a tag.
(Trigger: they are a way to fire the tags you set up, they tell the tag manager when, where or how to do what you want it to do. Pageviews, Links Clicks, Form Submissions. Scroll Depth, Custom Events are some examples
Tags: they are the snippets of code or tracking pixels from third-party tools. They tell Google tag manager what to do. Google analytics universal tracking code, Adwords remarketing code, Adwords Conversion Tracking Code, Heatmap tracking code. Custom HTML scripts, Cookiebot, and other GDPR data privacy scripts are some examples)
You cannot create Google analytics goals and conversions in Google tag manager. Google tag manager sends events to Google analytics. Goals and conversions are then configured inside of Google analytics where you instruct Google Analytics to turn some regular interactions into more valuable goals
Thereby you could install your Google Analytics through Google tag manager if you also use other tags like the Facebook pixel or adobe analytics tag.
BUT AS A REMINDER USE ONE IMPLEMENTATION OR THE OTHER –not both
Eventually, Google tag manager acts as a middleman between the implementation on your website and Google Analytics, where the data gets sent
I would recommend using both tools because they are both free and they can help your business in different ways but personally Google tag manager is a more powerful and flexible option as it does not restrict only to Google products
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Marketing with April is a family-owned and women-led business based in the heart of northeast Texas, with a strong commitment to supporting small businesses and our local communities. As entrepreneurs ourselves, we empathize with the challenges faced by small business owners and recognize the immense value of digital marketing in addressing these issues. Our full-service agency is dedicated to equipping your business with a robust digital foundation, ensuring your success in an increasingly digital landscape.
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