A significant portion of human behavior is driven by subconscious factors, meaning that the motivations for our actions are frequently unknown to us. Psychological theorists throughout the decades have developed countless frameworks to explain these matters. Psychological motivation is a powerful factor in consumer buying decisions. Hence, a basic understanding of psychology is something every
Starting a Facebook Group is easy. Just a few clicks, a clever name, and some descriptive information will make it official. Running a successful and active group that continues to grow without losing steam can be a challenge. Planning, creativity, and care can turn this community into one of your brand’s biggest assets. These real
You may be excited to get involved in the social video craze. You know businesses and brands are using video to reach their audiences in new ways, but you may still be confused on just how to best capitalize on this trend that seems to be here to stay. Because Facebook is the most widely
Social media is ever-changing. What’s working today may be old news before year’s end. One thing that never changes is the desire to engage your audience. Creating interest, relationships and buzz is what social media marketing is all about. One of the most popular platforms for generating this engagement with fans and customers is Facebook.