- October 1, 2017
- Posted by: April Barnard
The Importance of Marketing Analytics
First of all. What is marketing analytics and why is it important? Marketing analytics includes the methods and tools that allow marketers to assess the success of their marketing strategies. This can be accomplished by measuring the performance of your website(s), digital media campaigns and social media accounts.
Marketing analytics uses various business metrics to gather data from across all marketing channels to tell you how your marketing programs are performing and stack up against competitors. Once this data is gathered and consolidated, companies can take the analytical reports and use them to make sound marketing decisions.
Marketing analytics helps to answer the basic questions that every business has. Questions like:
- How are our marketing initiatives performing and what can we do to improve them?
- How do we compare to our competitors?
- Are we using the correct channels effectively and if not, where can we focus our time and energy?
- Are we allocating our resources, time, and money wisely? If not, what can we do to improve and where should we look?
What Does Marketing Analytics Include?
At Marketing with April, we believe in having all your metrics in one place. Our marketing analytics includes things like:
- Phone calls
- Online forms
- Lead sources
- Website analytics
- And more
These forms of analytics are essential for a company to make sound decisions and in return make useful effective business decisions.
Our Personal Promise to you.
Marketing with April believes in transparency reporting. We’re very proud of our work and we love to show it off. That’s why we go out of our way to ensure that all of our clients receive accurate and in-depth information regarding the nature of their business and marketing analytics.