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Psychological Principles That Increase Facebook Interaction

Psychological Principles That Increase Facebook Interaction

A significant portion of human behavior is driven by subconscious factors, meaning that the motivations for our actions are frequently unknown to us. Psychological theorists throughout the decades have developed countless frameworks to explain these matters. Psychological motivation is a powerful factor in consumer buying decisions. Hence, a basic understanding of psychology is something every marketer should possess. Read on for a summary of some of the psychological principles that increase Facebook interaction.

People on Facebook

Operant Conditioning

You may be familiar with operant conditioning. This psychology theory involves influencing behavior through positive or negative reinforcement. To encourage a repeated action, it’s important to provide a reward or something a person finds satisfying. This process ties in well with Facebook marketing, whether you’re running a page, a group or both. Your ultimate goal is to get visitors to return again and again to your platform. Your best chance of accomplishing this mission is to provide users a reward in the form of content they find enjoyable, something that gives them the motivation to come back.



When someone does something nice for you, you want to return the favor. This is something that is naturally expected in our culture, and it’s the premise behind reciprocity. As a marketer, you can use this principle to your advantage on social media. For example, when you share an informative piece of content or post a discount code on your Facebook page, you can add a call to action at the end of your post. Try something like, “To show our appreciation, here’s a 10% off code toward the purchase of any of our informational products. Please feel free to share with your friends!” A significant number of your followers will probably click the share button simply because you asked them to. You’ve given them something nice, they’re happy to do you a favor by passing your discount on to their friends.


Impression Management

It’s a recognized fact that people are usually concerned to some degree about the ways in which they are perceived by others. They want to be seen in a positive light, and they will modify their behaviors in order to do so. This is the basis for the psychological principle of impression management. People will try to influence the ways in which they are seen by those around them by adjusting their behavior accordingly. What this means for you as a business or brand is that it’s important to have a firm grasp of who your general audience is in order to cater to what appeals to them in order to increase the chances of them wanting to share that content with their friends. By studying the demographics of your current followers, you can put together a general profile of who they are and use that information to guide your marketing efforts. Once you know what they like, give it to them and watch them pass it along to their friends. One of the biggest motivators in what people choose to share is the impression of doing so will have on their peers.


Social Proof

Social proof is the concept in which people rely on the opinion of others when making decisions. This phenomenon is the driving force behind customer ratings and reviews on sites like Amazon. When consumers are able to see that others had a positive experience, they’re more likely to invest in a product or service themselves. You can use this principle in your Facebook marketing quite simply by taking steps to obtain likes and shares of your content son after it’s published. Once your followers see that others are interested in your content, they will feel more inclined to demonstrate interest also.


Propinquity Effect

You may never have heard of the propinquity effect, but it’s probably the most important driving force behind successful social media campaigns. The theory behind this effect is that people are more apt to like us when we interact with them more. Businesses, experts and service providers all strive to create that personal interaction with their potential customers in order to gain their trust, thus making them more likely to buy. The key to this is being genuine in your efforts. People are savvy. They can sniff out insincerity. Facebook Groups provide a perfect outlet for this kind of exchange because you can solicit feedback from your members, listen to their concerns and demonstrate your appreciation by the actions you take. The platform is set up for personal interaction, so be sure to use it.

Now that you have a basic understanding of some of the psychological principles most relevant to marketers, you can begin using them to increase your Facebook interaction. Remember to get to know your audience, create content that’s meaningful to them, show your fans they’re important and provide them with plenty of reasons to interact with your brand.

5 Ways to Use Facebook Live to Grow Your Business

5 Ways to Use Facebook Live to Grow Your Business

You may be excited to get involved in the social video craze. You know businesses and brands are using video to reach their audiences in new ways, but you may still be confused on just how to best capitalize on this trend that seems to be here to stay. Because Facebook is the most widely used social network, it makes sense that its live video platform would be a good place to start. As with other Facebook tools, it’s easy to use and gives users the advantage of its algorithm for a wide reach. So let’s take a look at some of the best ways to use Facebook Live to grow your business.

Introduce Your Team and Workplace

A tour of your headquarters or facilities is always suitable for a live stream session. Use it as an introduction to your team or staff. People love these kinds of behind-the-scenes introductions. It gives them a more personal feel for your business, and we all know that social media’s success is built on relationships. So be sure to take the time to show your faces, who you are, what you do and where you do it.


Host Live Events

Putting on a live event or webinar can be time consuming and expensive, not to mention the learning curve of some live-streaming tools. Facebook cuts that learning curve with its user-friendly tools, many of which you already know how to use. What’s even better is that you can use your existing Facebook Page or Group to promote your event and catch your audience where they already hang out. You’ll save money and planning time.


Fix a Problem

If you find yourself encountering a customer service issue or question about your product, again and again, conducting a tutorial on Facebook Live is a savvy way to share the solution with a large group of people. You can then edit and save the recording for placement on your website so that customers can view it later should they encounter the issue. Taking this step shows you are proactive in addressing any hassles your fans have, and it also allows them to ask questions and provide feedback live during the broadcast. It will save you time in the long run, as you’ll have a place to direct people with the same questions in the future.


Interview Relevant Figures

A live platform is great for interviews. Be sure to choose a subject that is of interest to your audiences such as the CEO of your company, any expert in the field related to your product or the head of a charity your company sponsors. You can get creative with this idea and offer weekly or monthly interview sessions. You may find a segment of your audience that eagerly tunes into this type of series.


Livestream Major Occasions

If your company has something really big going on, you definitely want to plan a Facebook Live stream of it. Product launches are ideal for such a broadcast, as are events like trade shows or company celebrations. There’s really no limit to this type of content. Anything worth celebrating or that involves a lot of people can drum up a great deal of excitement. Your fans will surely want to get in on the celebration and will appreciate the opportunity.

Now that you have five great ideas for using Facebook Live in your business promotion, you’re probably ready to start customizing them to meet your company’s needs. Have fun with it and show your brand’s unique personality. You’ll soon see how positively your audience will respond.

What Marketers Should Know About Facebook Live

What Marketers Should Know About Facebook Live

Facebook Live Streaming

You know that customers value brand authenticity. They appreciate being able to interact with companies and knowing their voices are being heard. Social media platforms offer marketers a tremendous assortment of ways to connect with their target audience. These days, we’re seeing more businesses employ the use of video in their digital outreach. If you want to add video to your engagement building toolkit, Facebook Live is a perfect starting point. Let’s take a look at what marketers should know about Facebook Live and why it’s such a powerful promotional tool.


About Facebook Live

Launched to verified celebrities and other influencers in August of 2015, Facebook Live allows live streaming of video to a user’s followers. Facebook released access to this function gradually, and now it has become a widely-used service across personal profiles and business pages. Facebook Live is advantageous for marketers in a number of ways. It gives you the ability to provide your audience with a behind-the-scenes look at your operations or some other inside aspect of your brand. A distinct advantage of this form of live video is that it is broadcast through the newsfeed following Facebook’s algorithm, meaning your reach will be significantly increased.

Getting Started

If you’re not used to doing videos, you may find this platform to be a bit intimidating. Like anything else, once you get some practice, you’ll become more comfortable in front of the camera. As with any content, you add to your social media channels, you want to have a purpose in mind before going live. Doing so will make you feel more at ease, and it will yield more strategic results. Do something lighthearted for your first broadcasts, such as a tour of your facility or an introduction to your team. That should help lessen the nervousness.


Promote Broadcasts

While part of the appeal is that your broadcast will be live, it’s wise to promote yourself ahead of time. You may even want to create a Facebook Live calendar of regular live streaming events so that your fans know when to tune in. Advanced notice is sure to increase your viewership.


Plan It Out

Not only do you need to have a purpose for your live video, you also want to take time to plan the little details. You’ll want to be sure you have enough material planned to fill a broadcast of at least five minutes. Anything less will likely cause viewers to feel they’ve set aside their time needless. Going too long will lose your audience, though. So it’s a good idea to keep your session to no more than 20 minutes. If you’re planning to remain in one place for your broadcast, be sure to know the scope of your camera area. Nothing’s worse than learning later you stepped out of view the whole time. If you’ll be on the move, you’ll probably want to enlist the help of a knowledgeable video person, though you may be able to shoot it yourself. Practicing ahead of time will help. Be sure to give your video a title before going live, and add a call to action at the end for even more benefit.


When It’s Over

Congratulate yourself for making it through your first Facebook Live session. It is a big accomplishment for many who aren’t accustomed to speaking on video, particularly to a live audience. When you’ve finished, you don’t necessarily have to be done with your footage. Think of some ways you can use it again or repurpose it. Before doing this, consider editing it for a smoother and more professional look. You can place the video on your blog, run it on your page later for those who missed it or insert it into other promotional materials.

Facebook Live gives marketers a unique and useful platform to intimately engage their audience. You’ll definitely want to jump on this bandwagon if you haven’t already. Your fans want to see the faces and places behind your brand.

Real Strategies to Grow Your Facebook Group

Real Strategies to Grow Your Facebook Group

facebook group strategy

Starting a Facebook Group is easy. Just a few clicks, a clever name, and some descriptive information will make it official. Running a successful and active group that continues to grow without losing steam can be a challenge. Planning, creativity, and care can turn this community into one of your brand’s biggest assets. These real strategies to grow your Facebook Group will guide you on your way.


Recruit Selectively on Facebook

Depending on the type of privacy you choose, it may be necessary to approve members to your group. Unfortunately, trolls and spammers are a troublesome issue for many Facebook Groups. So vet each addition by checking for signs that the potential member is a legitimate Facebook user. They should have things like a profile picture, unique cover photo, some demographic information, and friends. When recruiting for your group, avoid the temptation to automatically add people or to solicit folks from other groups. Both of these are considered rude and annoying. You can promote on your personal or business page. Write about your new group on your blog or add a graphic to your opt-in page.


Be Active

Nothing is worse than a boring or inactive group. Be sure you make the time to regularly monitor and moderate the activity there. Members will expect the group leader to respond and engage within a reasonable amount of time. In addition, you may be surprised how quickly spammers or instigators can creep into your group if left unchecked. Being regularly active in your own group is also just plain fun, and it helps to ensure engagement doesn’t languish.


See What Others Are Doing

Before becoming a Facebook Group administrator, you should join some groups as a member. Perhaps you already have. If not, join a couple groups related to hobbies or subjects that interest you. Getting involved as a member can give you a great deal of insight. You’ll see how different groups are run, get content ideas and discover what it’s like to be a participant. You can then use that knowledge as guidance when creating your own group.


Ask Relevant Questions

Posting questions to your group members is a proven way to get members to engage. People usually like to share their opinions. However, resist the temptation to ask general questions simply to get people talking. While this may prompt great conversation, it will likely stray from the purpose of your forum. Try to pose questions that are relevant to your topic and ones that can provide valuable information about their needs.


Play Games

Games are fun, and lots of people find the chance to win a prize irresistible. So why not post some sort of game or contest in your group to get fans involved? Be creative and purposeful. It’s always best if your activity can get members interacting with each other or at least with the group administrator. This helps to create a sense of belonging to the group. A game task that inspires folks to share with their followers is also good, as it can get the word out about your brand. For instance, photo contests featuring users with one of your products could lead to them sharing their picture on their own page.


Remember Your Purpose

It’s true that you want to avoid spamming your members and avoid making the group one big sales pitch. That doesn’t mean you can’t promote yourself or your business. The purpose of your group likely was to improve some aspect of marketing or sales. Feel free to post promotional content, especially if it is something that will be useful to our members. People love bargains. Be sure to let them know of upcoming sales, and offer promotional codes on occasion to your loyal Facebook Group members. Share your webinar or eBook promotion. People joined your group to learn something or to gain what you have to offer, so give it to them.

These are some suggested strategies to inspire and guide you along the way toward creating your own Facebook Group. The potential of your group is boundless. Enjoy the experience.


How to Start a Facebook Group

How to Start a Facebook Group


There are numerous benefits to starting a Facebook Group, and they can be structured in ways that suit nearly any purpose. Your customers and fans are probably already using Facebook, so it’s smart to invite engagement there. Setting up shop where your market visits on a regular basis will increase your chances of reaching your target demographic. Understanding how to start a Facebook Group, the types of groups available and some guidelines for running your group will help you to begin the process of utilizing this powerful tool for your own business needs.


Define Your Purpose of Your Facebook Group

The first step in deciding to start a Facebook Group is to figure out its purpose. Groups allow more interaction than a Facebook Page. This dynamic can be ideal for establishing communities, increasing engagement and developing brand loyalty. The key is to form your group around a topic, cause or theme that is relevant to your business and meaningful to your fans. It’s important that members have a common need or interest. Otherwise, you’ll encounter a lack of participation and dwindling numbers. Do some brainstorming to come up with group ideas. Discuss them with your team. You may even want to get feedback from current customers. In addition, you’ll want to clarify what you, as a marketer, hope to gain from this group so that you can maintain focus. Narrow it down as much as possible. You may seek to build a community around a particular product in hopes of gaining loyal brand evangelists. Perhaps your group could focus on your niche of expertise in order to help your audience and build your reputation as an expert so that you can sell more informational products. Groups that rally around a cause or charity are often popular for forging relationships between fans and brand.


Set Things Up

Creating a Facebook Group is easy. Just click “Create Group” in the left sidebar of Facebook. You’ll need to add one more person to your group, per Facebook requirements. You can always ask a close friend to join ahead of time and add them during the setup process. Every group must have a privacy setting, which we’ll talk about in just a bit. For now, let’s move on to name your group. You want to give some thought to the name you choose so that its purpose is clear. The name can be changed later if you decide something else is more suiting or if your subject matter should evolve. Place a photo in the header, and then move on to add a short description of your group. It’s also a good idea to create a pinned post that will remain at the top of your group feed. This post should talk about the purpose of the group, its intended audience and the rules of conduct.


Choose a Group Privacy Setting

Choosing the privacy setting of your group is dependent upon the type of group you are running and its purpose. First, there is the public group setting. This means that any Facebook user can see the group and join. Members and posts can be seen by the public, too. This type of group is best-suited to non-controversial topics and mass promotion. Closed groups and their member lists can be seen by anyone; however, the posts can only be viewed by members. These groups work well for more sensitive content that members may not wish to have shared outside of the group. A secret group is open through invitation only. It cannot be searched, and not even the member list will be seen by anyone except those within the group. This format is for creating a safe space or for the purpose of discussing controversial issues.

These are the basics of how to start a Facebook Group. This forum can be a tremendous marketing tool, as well as a great deal of fun.

8 Tips for Facebook Page Success

8 Tips for Facebook Page Success

Maintaining a Facebook Page that keeps your fans engaged can be extremely challenging. It takes research, creativity, regular monitoring, time and dedication to come up with fresh content. In addition, best practices in social media engagement are often in flux as new technology and trends are introduced.  If you’re concerned about dwindling engagement or feeling stuck on what to post next, take a look at these tips for Facebook Page success to gain some insight and inspiration.

8 Tips about Facebook

  1. Post When Your Audience Is Active

You know that the number of people who see your posts is a key factor into the level of engagement on your Facebook Page, but everyone has a different pattern for the time they spend online. Therefore, it makes sense to stay on top of your analytics in order to time your posts strategically. Fortunately, Facebook makes it fairly easy to do that with their useful tool, Facebook Insights. Here you can view your dashboard to analyze various types of data such as the times your fans are most active in general or even compare blocks of time. This insight will allow you to tailor your posting schedule in a more effective manner. This process may take some tweaking, but it’s worth the effort.

  1. Ask for Feedback

People usually love to give their opinion. So give them the opportunity to do just that by asking for specific feedback regarding your business or brand. You can create an eye-catching graphic with your inquiry or simply ask a question in a status update. This approach will encourage interaction, and it can serve another practical purpose of helping you to improve your offerings.

  1. Boost High-Performing Content

If you have a blog to supplement your brand, it’s often a good move to publish your best posts on your Facebook Page as a means of driving traffic and inviting audience interaction. With a relatively small monetary investment, you can boost that post so more people will see it. Doing so is often worth it because increased engagement puts your content in front of even more viewers.

  1. Make Them Laugh

Some of the most frequently shared memes on Facebook are humorous ones. Everyone could use a little laughter in their day, so consider adding such posts to your agenda. Take great effort to use humor that won’t be perceived as offensive or crude, and be sure it’s relevant to your audience’s interests. Brightening your audience’s day is sure to elicit some positive engagement.

  1. Get Emotional

Not only do people love to laugh, they also respond positively to content that appeals to their other emotions.  Find ways to tie your brand to human emotion, and you can bet people will respond. Content that tugs at the heartstrings, is relatable or makes them shake their heads is likely to result in your fans responding to your posts and sharing them with their followers.

  1. Just Ask

Another action that’s sure to get your fans to engage is simply to ask questions. It’s difficult to pass by an enticing question without adding your two cents. Always ask open-ended questions rather than ones that can be answered with a simple yes or no. This way you can find out what they really think, respond to select answers and increase the chances of continuing the conversation. Questions can be about anything related to your brand and your audience’s interests. Make it compelling, but avoid controversial or sensitive topics. We’ve all seen social media campaigns of this nature that have gone horribly wrong.

  1. Give a Call to Action

It’s always recommended that you provide a call to action at the end of your posts. A call to action is simply a request for what you’d like your readers to do. You can request that they like your post, share it, answer your question, share their opinion or opt-in to your email list. Telling your audience what you’d like them to do is an acceptable and successful move.

  1. Add Value

Above all else, you must always add value to the lives of your readers. Ask yourself whether your content is valuable to those who read your content prior to posting, and you’ll have a winner almost every time. It’s important to constantly be thinking of your customers, clients or fans in every marketing action you take.

There are certainly many other suggestions for creating winning content and increasing engagement on your Facebook Page. These eight tips will get you started or help to jumpstart a page that isn’t performing as well as it once did. Happy posting!